Monte Carlo for advertising, media, and entertainment.

Improve analytics initiatives and better data products with reliable and accurate data.

Trusted by the data teams at

  • CNN
  • Fox
  • Seatgeek
  • Red Ventures

Learn how Choozle reduced data incidents by 88% with Monte Carlo.

Data stack


reduction in data incidents.


reduction in time to incident resolution.


  • Rapid rate of table creation by over 6000+ end users increases difficulty of monitoring.
  • 3rd party data sources from demand-side platforms creates potential of source-side formatting changes, leading to broken analytics.
  • Lack of visibility into when new data sources were added, and what data quality metrics should be associated with those objects.


  • Automated data quality monitor deployment on every new data source and table added to the warehouse.
  • Lineage graphs to show relationships between tables and fields.
  • Opt-in monitors covering a variety of data quality metrics, such as % of null values.

“Monte Carlo alerts are high quality. We don’t get many false alarms, which really helps build a culture of urgency to event management and response.”

Adam Woods Chief Technology Officer

Use cases.

Forecast sales with confidence.

Use your historical data to understand when and where to buy and sell more advertising space.

Improve ROI on consumer acquisition.

Grow your user base with accurate insights into your highest and lowest performing channels.

Reduce customer churn.

Drive reliable content performance analytics to inform your marketing roadmap.

Generate accurate ad reporting.

Generate trustworthy reporting on audience engagement with trustworthy data for advertisers.

“Data observability has become a necessity, not a luxury, for us,” said Alex. “As the business has become more and more data-driven, nothing is worse than allowing leadership to make a decision based upon data that you don’t have trust in. That has tremendous costs and repercussions.”

Alex Tverdohleb Vice President of Data Services

“One of the things that helps us is we’re getting fancy reports which for me is a get out of jail free card. Now, whenever someone comes to me and says ‘hey the data is bad,’ I can find out where the data is bad and say ‘well you all haven’t been responsive to alerts for the past month, obviously its bad.'”

Lior Solomon Former VP of Data

Out-of-the-box coverage across all your data tables, opt-in monitors for key assets, and monitors-as-code.

Don’t just sound the alarm when data incidents occur. Empower your data teams to resolve incidents in minutes.

Rich insights enable your team to proactively ensure data quality, and make better infrastructure investment decisions.