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Monte Carlo for Advertising, Media, and Entertainment

Improve analytics initiatives, like customer acquisition and retention, through accurate data

Integrate data quality monitoring tools into your existing stack with Monte Carlo
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CNN

Leading data teams in advertising, media, and entertainment choose Monte Carlo

Learn how Choozle, a leader in advertising technology, reduced data incidents by 88% with Monte Carlo.

Benefits

  • 88%

    reduction in data incidents

  • 96%

    reduction in time to incident resolution

“Monte Carlo alerts are high quality. We don’t get many false alarms, which really helps build a culture of urgency to event management and response.”

Adam Woods

Chief Technology Officer

Data Stack

  • Rapid rate of table creation by over 6000+ end users increases difficulty of monitoring

  • 3rd party data sources from demand-side platforms creates potential of source-side formatting changes, leading to broken analytics 

  • Lack of visibility into when new data sources were added, and what data quality metrics should be associated with those objects

  • Automated data quality monitor deployment on every new data source and table added to the warehouse

  • Lineage graphs to show relationships between tables and fields

  • Opt-in monitors covering a variety of data quality metrics, such as % of null values

Benefits

  • 88%

    reduction in data incidents

  • 96%

    reduction in time to incident resolution

  • Rapid rate of table creation by over 6000+ end users increases difficulty of monitoring

  • 3rd party data sources from demand-side platforms creates potential of source-side formatting changes, leading to broken analytics 

  • Lack of visibility into when new data sources were added, and what data quality metrics should be associated with those objects

  • Automated data quality monitor deployment on every new data source and table added to the warehouse

  • Lineage graphs to show relationships between tables and fields

  • Opt-in monitors covering a variety of data quality metrics, such as % of null values

Data Stack

“Monte Carlo alerts are high quality. We don’t get many false alarms, which really helps build a culture of urgency to event management and response.”

Adam Woods

Chief Technology Officer

Use Cases

Forecast sales with confidence

Use your historical data to understand when and where to buy and sell more advertising space.

Improve ROI on consumer acquisition

Grow your user base with accurate insights into your highest and lowest performing channels.

Reduce customer churn

Drive reliable content performance analytics to inform your marketing roadmap.

Generate accurate ad reporting

Generate trustworthy reporting on audience engagement with trustworthy data for advertisers.

Learn more about our product

Detect

Detect

Find the data quality blockers across your entire stack that are preventing you from being fully confident in your product build decisions.

See how
Resolve

Resolve

Save time finding and fixing data issues across all of your product tracking objects

See how
Prevent

Prevent

As one of the fastest evolving industries, your data strategy is always changing – use our recommendations to mitigate future data disasters

See how

Use Data Observability to lead the Advertising, Media, and Entertainment industry

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